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Is BB NOW trademarked in India?

4 applications advertised in the Trade Marks Journal · classes 9, 35, 39, 42 · latest 9 March 2026

Yes, "BB NOW" has been applied for as a trademark in India. 4 applications under this name were advertised in the Trade Marks Journal on 9 March 2026, in class 9 (electronics and software), class 35 (advertising, business and retail), class 39 (transport, logistics and travel) and class 42 (software, it and design services), by Innovative Retail Concepts Private Limited. The opposition windows have closed.

4 applications named BB NOW

ApplicationClassApplicantFiledAdvertisedOpposition
6529143BB NOW 9Electronics and software Innovative Retail Concepts Private Limited 16 July 2024 No. 22519 March 2026 closed9 July 2026
6529144BB NOW 35Advertising, business and retail Innovative Retail Concepts Private Limited 16 July 2024 No. 22519 March 2026 closed9 July 2026
6529145BB NOW 39Transport, logistics and travel Innovative Retail Concepts Private Limited 16 July 2024 No. 22519 March 2026 closed9 July 2026
6529146BB NOW 42Software, IT and design services Innovative Retail Concepts Private Limited 16 July 2024 No. 22519 March 2026 closed9 July 2026

Goods and services claimed

Class 9: Electronics and software · application 6529143

Downloadable computer software and mobile application for the sale of food products, beverages, groceries and household and gardening products via an ecommerce platform; Downloadable software supporting viewing, selecting, and placing orders for goods from an existing database/online retail catalogue; Downloadable computer software for ecommerce business management; Downloadable software for making and processing…

Use claimed since 25/01/2022 · Chennai office · full journal entry

Class 35: Advertising, business and retail · application 6529144

Online ordering services for food products, beverages, grocery and general household and gardening products via an ecommerce platform; Product marketing, advertising and promotional services via an ecommerce platform; Business administration and management in the field of logistics, packaging, transport and delivery services; Market research and business marketing services; Online and offline retail services.

Use claimed since 25/01/2022 · Chennai office · full journal entry

Class 39: Transport, logistics and travel · application 6529145

Delivery and storage services; Packaging, bottling, wrapping, transport and delivery of goods; Packaging articles to the order and specification of others.

Use claimed since 25/01/2022 · Chennai office · full journal entry

Class 42: Software, IT and design services · application 6529146

Software design, development and updating services in relation to an ecommerce platform; Computer software research; Customization of computer software; Configuration, installation, fault diagnosis, repair, upgrading and maintenance of computer software; Creation, design, and maintenance of websites; Design and development of software in the field of mobile applications; Software as a service [SaaS].

Use claimed since 25/01/2022 · Chennai office · full journal entry

Can I use or register "BB NOW"?

For the same or related goods, probably not. In class 9 (electronics and software), class 35 (advertising, business and retail), class 39 (transport, logistics and travel) and class 42 (software, it and design services), a new application for an identical or confusingly similar name is likely to be objected to by the Registry under Section 11 of the Trade Marks Act, 1999, or opposed by the earlier applicant. Closely related classes, such as class 38 (telecommunications), class 41 (education and entertainment), class 36 (finance, insurance and real estate) and class 43 (food services and accommodation), carry the same risk.

For unrelated goods, often yes. The same word can be registered by different owners in different classes when the goods are unrelated and the earlier mark is not well known. "BB NOW" appears in 4 classes; the other 41 may still be open, subject to a search.

A small change rarely helps. Adding a word, changing a letter or using a logo does not avoid conflict on its own: marks are compared as a whole, by look, sound and idea. We already see 4 similar names in the same classes (below).

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Similar names in the journal

Matched by spelling and containment across every issue since August 2021. Our free report and Brand Watch also check sounds-alike names.

Questions about BB NOW

Is BB NOW a registered trademark?

BB NOW has been applied for and advertised in the Trade Marks Journal (4 applications, latest on 9 March 2026). Advertisement means the Registry accepted the application; it is registered only if no opposition succeeds within four months of the journal date. The journal does not record the later outcome, so check the live register before relying on it.

Who applied for the BB NOW trademark?

As advertised: Innovative Retail Concepts Private Limited.

Can I register a trademark similar to BB NOW?

Not for the same or related goods in class 9, class 35, class 39, class 42: a confusingly similar name is likely to be refused or opposed. For unrelated goods it may be possible after a search. Ask for a free availability report before you file.

What does "advertised" mean? Read trademark status meanings, how long registration takes and how to run a trademark search.

Source and limits. Built from the Trade Marks Journal published by the Registrar of Trade Marks (a public record), issues from August 2021 onwards, as advertised and subject to transcription errors. The journal shows that an application was accepted and advertised; it does not show what happened afterwards (registration, opposition, withdrawal or abandonment), applications not yet advertised, or marks advertised before August 2021, so this is not the live register status. Applicants may ask for a correction or removal by writing to mehak@trademarkindia.pro. Information only, not legal advice and not a solicitation.

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