2 applications named THEN&NOW
| Application | Class | Applicant | Filed | Advertised | Opposition |
|---|---|---|---|---|---|
| 5983649THEN&NOW | 25Clothing, footwear and headwear | Proprietor of Darshan Enterprises | 17 June 2023 | No. 220124 March 2025 | closed24 July 2025 |
| 5983650THEN&NOW | 35Advertising, business and retail | Proprietor of Darshan Enterprises | 17 June 2023 | No. 213120 November 2023 | closed20 March 2024 |
Goods and services claimed
Class 25: Clothing, footwear and headwear · application 5983649
Hosiery & Ready-Made Clothing. REGISTRATION OF THIS TRADE MARK SHALL GIVE NO RIGHT TO THE EXCLUSIVE USE OF THE TERMS SEPARATELY AND MARK SHALL BE USED AS WHOLE..
Proposed to be used · Delhi office · full journal entry
Class 35: Advertising, business and retail · application 5983650
Advertising, Business Administration & Management Of Wholesale & Retail Outlets; Trading, Marketing & Online Marketing; Import & Export relating to Hosiery & Ready-Made Clothing. Mark should be read as a whole.
Proposed to be used · Delhi office · full journal entry
Can I use or register "THEN&NOW"?
For the same or related goods, probably not. In class 25 (clothing, footwear and headwear) and class 35 (advertising, business and retail), a new application for an identical or confusingly similar name is likely to be objected to by the Registry under Section 11 of the Trade Marks Act, 1999, or opposed by the earlier applicant. Closely related classes, such as class 18 (leather, bags and luggage), class 24 (textiles and fabrics), class 14 (jewellery and watches) and class 9 (electronics and software), carry the same risk.
For unrelated goods, often yes. The same word can be registered by different owners in different classes when the goods are unrelated and the earlier mark is not well known. "THEN&NOW" appears in 2 classes; the other 43 may still be open, subject to a search.
A small change rarely helps. Adding a word, changing a letter or using a logo does not avoid conflict on its own: marks are compared as a whole, by look, sound and idea. We already see 1 similar name in the same class (below).
Similar names in the journal
- Now & Then logosame letters, spaced differently · class 32 (Beverages, non-alcoholic) · Individual applicant (A. M.)
- STAY IN THE NOWsimilar spelling · class 41 (Education and entertainment) · Individual applicant (K. P. R.)
- Livin in the Now" logosimilar spelling · class 35 (Advertising, business and retail) · Individual applicant (V. K.)
- 'Livim in the Now" logosimilar spelling · class 9 (Electronics and software) · Individual applicant (V. K.)
- CHALLENGE THE NOW logosimilar spelling · class 38 (Telecommunications) · Logicserve Digital Private Limited
- AND NOW THISsimilar spelling · class 24 (Textiles and fabrics) · Macy’s Ip Holdings, Llc
- AND THEN THERE WERE NONEsimilar spelling · class 99 () · Agatha Christie Limited
- Then logosimilar spelling · class 42 (Software, IT and design services) · Flynix Techno (India) Private Limited
- NOW | TV logosimilar spelling · class 38 (Telecommunications) · V Growth Broadcasting India Private Limited
Matched by spelling and containment across every issue since August 2021. Our free report and Brand Watch also check sounds-alike names.
Questions about THEN&NOW
Is THEN&NOW a registered trademark?
THEN&NOW has been applied for and advertised in the Trade Marks Journal (2 applications, latest on 24 March 2025). Advertisement means the Registry accepted the application; it is registered only if no opposition succeeds within four months of the journal date. The journal does not record the later outcome, so check the live register before relying on it.
Who applied for the THEN&NOW trademark?
As advertised: Proprietor of Darshan Enterprises.
Can I register a trademark similar to THEN&NOW?
Not for the same or related goods in class 25, class 35: a confusingly similar name is likely to be refused or opposed. For unrelated goods it may be possible after a search. Ask for a free availability report before you file.
What does "advertised" mean? Read trademark status meanings, how long registration takes and how to run a trademark search.
Source and limits. Built from the Trade Marks Journal published by the Registrar of Trade Marks (a public record), issues from August 2021 onwards, as advertised and subject to transcription errors. The journal shows that an application was accepted and advertised; it does not show what happened afterwards (registration, opposition, withdrawal or abandonment), applications not yet advertised, or marks advertised before August 2021, so this is not the live register status. Applicants may ask for a correction or removal by writing to mehak@trademarkindia.pro. Information only, not legal advice and not a solicitation.