10 applications named LONG & LASTING
| Application | Class | Applicant | Filed | Advertised | Opposition |
|---|---|---|---|---|---|
| 7936922logo mark | 3Cosmetics and cleaning | Proprietor of - H. S. B. Ayurvedic Products | 18 August 2026 | No. 228212 October 2026 | openuntil 12 February 2027 |
| 6850851logo mark | 3Cosmetics and cleaning | Mayuri Kumkum Limited | 11 February 2025 | No. 227814 September 2026 | openuntil 14 January 2027 |
| 6641896logo mark | 3Cosmetics and cleaning | Esme Consumer Private Limited | 25 September 2024 | No. 227310 August 2026 | openuntil 10 December 2026 |
| 6755801logo mark | 6Metal goods | Du-Rebar LLP | 13 December 2024 | No. 22631 June 2026 | closed1 October 2026 |
| 6231939logo mark | 3Cosmetics and cleaning | Mayur Perfumes And Cosmetics | 23 December 2023 | No. 225323 March 2026 | closed23 July 2026 |
| 5842979logo mark | 3Cosmetics and cleaning | Alphanso Products PVT. LTD | 10 March 2023 | No. 224129 December 2025 | closed29 April 2026 |
| 5182032logo mark | 11Lighting, heating and cooling | Individual applicant (D. K. G.) | 21 October 2021 | No. 214419 February 2024 | closed19 June 2024 |
| 6217390LONG & LASTING | 33Alcoholic beverages | Individual applicant (P. A.) | 13 December 2023 | No. 213625 December 2023 | closed25 April 2024 |
| 5993181logo mark | 8Hand tools | Carborundum Universal Limited | 23 June 2023 | No. 212616 October 2023 | closed16 February 2024 |
| 5551682logo mark | 19Building materials | Mk Eco Bricks | 30 July 2022 | No. 208716 January 2023 | closed16 May 2023 |
Goods and services claimed
Class 3: Cosmetics and cleaning · application 7936922
Toothpaste, after-shave lotions, aloe Vera preparations for cosmetic purposes, detergent, soaps, antistatic preparations for household purposes, baby wipes impregnated with cleaning preparations, Incense, incense sticks, dhoops, cones, agarbathies (incense sticks) Perfume, body spray, deodorants, perfume oils & cosmetics, skin care products; balms (other than for medical purposes), basma bath preparations (not for…
Proposed to be used · Kolkata office · full journal entry
Class 3: Cosmetics and cleaning · application 6850851
Make-up Primers No Claim of Exclusive Rights for PRIMER and descriptive matters appearing on label
Use claimed since 03/06/2017 · Mumbai office · full journal entry
Class 3: Cosmetics and cleaning · application 6641896
Cosmetics, Cosmetics-non-medicated-cosmetics, Bleach Cream, Eyeliner, Mascara, Herbal Cosmetics, Lipstick, Kajal, Sindur (Vermillion), Dry Sindur, Kum-Kum, Skin Care Cosmetics Preparations Hair Lotions, Perfumery, Essential Oil, Soaps, Creams, Toilet Soap (non-medicated) and Soap Flakes, Beauty and Skin Care Products Hair Oil, Massage Cream, Color Cosmetics, Dentifrices, Toiletries, Concealer, Lipsticks, Hand Wash…
Use claimed since 24/01/2024 · Delhi office · full journal entry
Class 6: Metal goods · application 6755801
Common metals and their alloys, ores; Metal materials for building and construction; Transportable buildings of metal; Non-electric cables and wires of common metal; Small items of metal hardware; Metal containers for storage or transport; Safes, Steel fibers, Bars of metal, Rods of metal, Steel rods, Iron, Iron alloys, Iron ores, Ingots of common metal included in Class 06.
Proposed to be used · Delhi office · full journal entry
Class 3: Cosmetics and cleaning · application 6231939
Body spray; Body sprays; Perfumes; Aromatics for perfumes, essential oils included in class 03.
Use claimed since 12/11/2022 · Ahmedabad office · full journal entry
Class 3: Cosmetics and cleaning · application 5842979
BLEACHING PREPARATIONS, CLEANING, POLISHING, SCOURING AND ABRASIVE PREPARATIONS, BEARD WASH, BEARD BALM, BEARD AND HAIR POMADE, BEARD & HAIR COLOUR, MUSTACHE, BEARD & HAIR WAX & CREAM, OILS, SHAMPOOS AND CONDITIONERS, FACE SCRUBS, MASK & CLAY HAIR SCRUBS, MASK & CLAY, BEARD & HAIR & FACE SPA OILS, SCRUBS, CREAM, LOTIONS, SPF CREAMS, SKIN CARE AND BODY CARE ITEMS, AFTER SHAVE AND PRE SHAVE LOTIONS AND PREPARATIONS…
Proposed to be used · Delhi office · full journal entry
Class 11: Lighting, heating and cooling · application 5182032
LI LAMP,BULB, LED LIGHTS, FAN ,COOLER, ELECTRIC IRON, HEATER ,AIR CONDITIONERS GYSEAR INCLUDED IN CLASS 11
Proposed to be used · Delhi office · full journal entry
Class 33: Alcoholic beverages · application 6217390
Alcoholic Beverages (excluding Beer)
Proposed to be used · Delhi office · full journal entry
Can I use or register "LONG & LASTING"?
For the same or related goods, probably not. In class 3 (cosmetics and cleaning), class 6 (metal goods), class 8 (hand tools), class 11 (lighting, heating and cooling), class 19 (building materials) and class 33 (alcoholic beverages), a new application for an identical or confusingly similar name is likely to be objected to by the Registry under Section 11 of the Trade Marks Act, 1999, or opposed by the earlier applicant. Closely related classes, such as class 5 (pharmaceuticals and health), class 21 (household and kitchenware), class 44 (medical, beauty and agricultural services) and class 35 (advertising, business and retail), carry the same risk.
For unrelated goods, often yes. The same word can be registered by different owners in different classes when the goods are unrelated and the earlier mark is not well known. "LONG & LASTING" appears in 6 classes; the other 39 may still be open, subject to a search.
A small change rarely helps. Adding a word, changing a letter or using a logo does not avoid conflict on its own: marks are compared as a whole, by look, sound and idea. We already see 5 similar names in the same classes (below).
Similar names in the journal
- LONG LASTINC VITALTY logocontains the name · class 3 (Cosmetics and cleaning) · Individual applicant (S. N.)
- Fair and Handsome Long Lasting Radiance Creamcontains the name · class 3 (Cosmetics and cleaning) · Emami Limited
- LONGLASTcontains the name · class 37 (Construction, installation and repair) · Longlast Power Products Limited.
- FOR EVERY SMILE, THERE IS LONG LASTING TRUSTcontains the name · class 21 (Household and kitchenware) · Proprietor of Pigeon Udyog
- Bright Copter long-lasting bonding like a fathercontains the name · class 11 (Lighting, heating and cooling) · Individual applicant (P. C. P.)
- Upto 8hrs+ Long-lasting logocontains the name · class 3 (Cosmetics and cleaning) · Mayuri Kumkum Limited
- Super Elongafion And Long Lasting Tarpaulin logocontains the name · class 22 (Ropes, nets and tents) · Sri Sai Ram Ram Polypacks
- ong Lasting logocontains the name · class 17 (Rubber and insulating materials) · Individual applicant (S. C.)
- FoR LONG LASTING USAGE: logocontains the name · class 3 (Cosmetics and cleaning) · Blue Heaven Cosmetics Private Limited.
- LONG LASTING LIFE logocontains the name · class 9 (Electronics and software) · Apollo International Fzc
- LONG LAST logocontains the name · class 21 (Household and kitchenware) · Proprietor of Long Last Plast
- LONG LASTING RELIEF logocontains the name · class 5 (Pharmaceuticals and health) · Rawia International Healthcare Private Limited.
Matched by spelling and containment across every issue since August 2021. Our free report and Brand Watch also check sounds-alike names.
Questions about LONG & LASTING
Is LONG & LASTING a registered trademark?
LONG & LASTING has been applied for and advertised in the Trade Marks Journal (10 applications, latest on 12 October 2026). Advertisement means the Registry accepted the application; it is registered only if no opposition succeeds within four months of the journal date. The journal does not record the later outcome, so check the live register before relying on it.
Who applied for the LONG & LASTING trademark?
As advertised: Proprietor of - H. S. B. Ayurvedic Products; Mayuri Kumkum Limited; Esme Consumer Private Limited; Du-Rebar LLP; Mayur Perfumes And Cosmetics; plus 2 individual applicants.
Can I register a trademark similar to LONG & LASTING?
Not for the same or related goods in class 3, class 6, class 8, class 11, class 19, class 33: a confusingly similar name is likely to be refused or opposed. For unrelated goods it may be possible after a search. Ask for a free availability report before you file.
What does "advertised" mean? Read trademark status meanings, how long registration takes and how to run a trademark search.
Source and limits. Built from the Trade Marks Journal published by the Registrar of Trade Marks (a public record), issues from August 2021 onwards, as advertised and subject to transcription errors. The journal shows that an application was accepted and advertised; it does not show what happened afterwards (registration, opposition, withdrawal or abandonment), applications not yet advertised, or marks advertised before August 2021, so this is not the live register status. Applicants may ask for a correction or removal by writing to mehak@trademarkindia.pro. Information only, not legal advice and not a solicitation.