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Is #Be.Better trademarked in India?

2 applications advertised in the Trade Marks Journal · classes 30, 35 · latest 12 October 2026

Yes, "#Be.Better" has been applied for as a trademark in India. 2 applications under this name were advertised in the Trade Marks Journal between 21 November 2022 and 12 October 2026, in class 30 (staples, spices and confectionery) and class 35 (advertising, business and retail), by Proprietor of Sai Vrinda Agencies and Britannia Industries Limited. Of these, 1 is a logo whose text we read as "#Be.Better". The opposition window is open until 12 February 2027.

2 applications named #Be.Better

ApplicationClassApplicantFiledAdvertisedOpposition
6740951logo mark 35Advertising, business and retail Proprietor of Sai Vrinda Agencies 4 December 2024 No. 228212 October 2026 openuntil 12 February 2027
4437435#Be.Better 30Staples, spices and confectionery Britannia Industries Limited 11 February 2020 No. 207921 November 2022 closed21 March 2023
Opposition window open until 12 February 2027. Anyone with an earlier similar mark, or another ground under the Trade Marks Act, may file a notice of opposition (Form TM-O) within four months of the journal date. After that the application proceeds to registration. See how opposition works.

Goods and services claimed

Class 35: Advertising, business and retail · application 6740951

Advertising consulting services; Advertising and promotion services and related consulting; Business consulting services; Business management consulting services; Business marketing consulting services; Commercial consulting; Marketing consulting; Brand consultancy services; Brand marketing services; Brand creation services; Brand strategy services; Direct marketing consulting services; Corporate branding services…

Use claimed since 18/10/2024 · Chennai office · full journal entry

Class 30: Staples, spices and confectionery · application 4437435

BISCUITS, BREAD, BUNS, ROLLS,CAKES, RUSKS, BAKERY PRODUCTS, COFFEE, TEA, COCOA, SUGAR, RICE, TAPIOCA, SAGO, ARTIFICIAL COFFEE; FLOUR AND PREPARATIONS MADE FROM CEREALS, SAVOURIES, SNACKS, COOKIES, PASTRY AND CONFECTIONERY, CAKES, ICES; HONEY, TREACLE; YEAST, BAKING POWDER; CEREAL BARS, ENERGY BARS AND GRANOLA BARS, VINEGAR, SAUCES; SPICES.CROISSANTS.

Proposed to be used · Delhi office · full journal entry

Can I use or register "#Be.Better"?

For the same or related goods, probably not. In class 30 (staples, spices and confectionery) and class 35 (advertising, business and retail), a new application for an identical or confusingly similar name is likely to be objected to by the Registry under Section 11 of the Trade Marks Act, 1999, or opposed by the earlier applicant. Closely related classes, such as class 29 (meat, dairy and processed food), class 32 (beverages, non-alcoholic), class 43 (food services and accommodation) and class 31 (fresh produce and agriculture), carry the same risk.

For unrelated goods, often yes. The same word can be registered by different owners in different classes when the goods are unrelated and the earlier mark is not well known. "#Be.Better" appears in 2 classes; the other 43 may still be open, subject to a search.

A small change rarely helps. Adding a word, changing a letter or using a logo does not avoid conflict on its own: marks are compared as a whole, by look, sound and idea. We already see 1 similar name in the same class (below).

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Similar names in the journal

Matched by spelling and containment across every issue since August 2021. Our free report and Brand Watch also check sounds-alike names.

Questions about #Be.Better

Is #Be.Better a registered trademark?

#Be.Better has been applied for and advertised in the Trade Marks Journal (2 applications, latest on 12 October 2026). Advertisement means the Registry accepted the application; it is registered only if no opposition succeeds within four months of the journal date. The journal does not record the later outcome, so check the live register before relying on it.

Who applied for the #Be.Better trademark?

As advertised: Proprietor of Sai Vrinda Agencies; Britannia Industries Limited.

Can I register a trademark similar to #Be.Better?

Not for the same or related goods in class 30, class 35: a confusingly similar name is likely to be refused or opposed. For unrelated goods it may be possible after a search. Ask for a free availability report before you file.

What does "advertised" mean? Read trademark status meanings, how long registration takes and how to run a trademark search.

Source and limits. Built from the Trade Marks Journal published by the Registrar of Trade Marks (a public record), issues from August 2021 onwards, as advertised and subject to transcription errors. The journal shows that an application was accepted and advertised; it does not show what happened afterwards (registration, opposition, withdrawal or abandonment), applications not yet advertised, or marks advertised before August 2021, so this is not the live register status. Applicants may ask for a correction or removal by writing to mehak@trademarkindia.pro. Information only, not legal advice and not a solicitation.

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