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Is SQUARE UP trademarked in India?

2 applications advertised in the Trade Marks Journal · classes 18, 32 · latest 28 September 2026

Yes, "SQUARE UP" has been applied for as a trademark in India. 2 applications under this name were advertised in the Trade Marks Journal between 11 August 2025 and 28 September 2026, in class 18 (leather, bags and luggage) and class 32 (beverages, non-alcoholic), by Baazar Style Retail Limited and Odi-Ray Industries Limited. The opposition window is open until 28 January 2027.

2 applications named SQUARE UP

ApplicationClassApplicantFiledAdvertisedOpposition
7292342SQUARE UP 18Leather, bags and luggage Baazar Style Retail Limited 15 October 2025 No. 228028 September 2026 openuntil 28 January 2027
6187300Square-Up 32Beverages, non-alcoholic Odi-Ray Industries Limited 16 November 2023 No. 222111 August 2025 closed11 December 2025
Opposition window open until 28 January 2027. Anyone with an earlier similar mark, or another ground under the Trade Marks Act, may file a notice of opposition (Form TM-O) within four months of the journal date. After that the application proceeds to registration. See how opposition works.

Goods and services claimed

Class 18: Leather, bags and luggage · application 7292342

Bags; Handbags; Leather bags; School bags; Handbags for men; Ladies' handbags; Leather handbags; Trolley bags; Garment bags for travel made of leather; Duffle bags; Trolley duffle bags; Umbrellas and parasols; Small bags for men; Wallets; Clutches; Purses; Leather coin purses; Backpacks; Rucksacks; Shoulder bags; Travelling bags; Canvas shopping bags; Textile shopping bags; Bags [envelopes, pouches] of leather, for…

Use claimed since 10/07/2022 · Kolkata office · full journal entry

Class 32: Beverages, non-alcoholic · application 6187300

Non-alcoholic drinks; soft drinks; fruit drinks and fruit juices; Syrups and other preparations for making beverages THIS IS CONDITION OF REGISTRATION THAT APPLIED MARK SHALL BE USED AS A WHOLE...

Proposed to be used · Kolkata office · full journal entry

Can I use or register "SQUARE UP"?

For the same or related goods, probably not. In class 18 (leather, bags and luggage) and class 32 (beverages, non-alcoholic), a new application for an identical or confusingly similar name is likely to be objected to by the Registry under Section 11 of the Trade Marks Act, 1999, or opposed by the earlier applicant. Closely related classes, such as class 25 (clothing, footwear and headwear), class 35 (advertising, business and retail), class 14 (jewellery and watches) and class 9 (electronics and software), carry the same risk.

For unrelated goods, often yes. The same word can be registered by different owners in different classes when the goods are unrelated and the earlier mark is not well known. "SQUARE UP" appears in 2 classes; the other 43 may still be open, subject to a search.

A small change rarely helps. Adding a word, changing a letter or using a logo does not avoid conflict on its own: marks are compared as a whole, by look, sound and idea.

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Similar names in the journal

Matched by spelling and containment across every issue since August 2021. Our free report and Brand Watch also check sounds-alike names.

Questions about SQUARE UP

Is SQUARE UP a registered trademark?

SQUARE UP has been applied for and advertised in the Trade Marks Journal (2 applications, latest on 28 September 2026). Advertisement means the Registry accepted the application; it is registered only if no opposition succeeds within four months of the journal date. The journal does not record the later outcome, so check the live register before relying on it.

Who applied for the SQUARE UP trademark?

As advertised: Baazar Style Retail Limited; Odi-Ray Industries Limited.

Can I register a trademark similar to SQUARE UP?

Not for the same or related goods in class 18, class 32: a confusingly similar name is likely to be refused or opposed. For unrelated goods it may be possible after a search. Ask for a free availability report before you file.

What does "advertised" mean? Read trademark status meanings, how long registration takes and how to run a trademark search.

Source and limits. Built from the Trade Marks Journal published by the Registrar of Trade Marks (a public record), issues from August 2021 onwards, as advertised and subject to transcription errors. The journal shows that an application was accepted and advertised; it does not show what happened afterwards (registration, opposition, withdrawal or abandonment), applications not yet advertised, or marks advertised before August 2021, so this is not the live register status. Applicants may ask for a correction or removal by writing to mehak@trademarkindia.pro. Information only, not legal advice and not a solicitation.

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