1 application named NEW DIRECTION
| Application | Class | Applicant | Filed | Advertised | Opposition |
|---|---|---|---|---|---|
| 7295473NEW DIRECTION | 33Alcoholic beverages | Deekay Exports Limited | 16 October 2025 | No. 224022 December 2025 | closed22 April 2026 |
Goods and services claimed
Class 33: Alcoholic beverages · application 7295473
ALCOHOLIC BEVERAGES EXCEPT BEER
Proposed to be used · Chennai office · full journal entry
Can I use or register "NEW DIRECTION"?
For the same or related goods, probably not. In class 33 (alcoholic beverages), a new application for an identical or confusingly similar name is likely to be objected to by the Registry under Section 11 of the Trade Marks Act, 1999, or opposed by the earlier applicant. Closely related classes, such as class 32 (beverages, non-alcoholic), class 43 (food services and accommodation), class 35 (advertising, business and retail) and class 21 (household and kitchenware), carry the same risk.
For unrelated goods, often yes. The same word can be registered by different owners in different classes when the goods are unrelated and the earlier mark is not well known. "NEW DIRECTION" appears in 1 class; the other 44 may still be open, subject to a search.
A small change rarely helps. Adding a word, changing a letter or using a logo does not avoid conflict on its own: marks are compared as a whole, by look, sound and idea.
Similar names in the journal
- Direction logocontains the name · class 3 (Cosmetics and cleaning) · Mother Sparsh Baby Care PVT. LTD.
- DIRECTION TO USE: logosimilar spelling · class 35 (Advertising, business and retail) · Manash Lifestyle Private Limited
- Direction forUse:;) logosimilar spelling · class 2 (Paints and coatings) · Proprietor of - Hans Chemicals
- Direction Weapon Instltute logosimilar spelling · class 41 (Education and entertainment) · Proprietor of Direction Weapon
- RIGHT DIRECTION WITH US logosimilar spelling · class 39 (Transport, logistics and travel) · Individual applicant (M. I.)
- HAIR DIRECTION SALON logosimilar spelling · class 44 (Medical, beauty and agricultural services) · Proprietor of The Hair Direction Salon
- Direction for Use/Dosage logosimilar spelling · class 99 () · Proprietor of Surendra Industries, ( Oswal Soap…
- USAGE DIRECTION: logosimilar spelling · class 29 (Meat, dairy and processed food) · Valsad District Co-Operative Milk Producers’…
- ONE DIRECTION logosimilar spelling · class 25 (Clothing, footwear and headwear) · C A Fashions
- With Good direction logosimilar spelling · class 45 (Legal, security and personal services) · Individual applicant (S. G.)
- Direction of Ube logosimilar spelling · class 21 (Household and kitchenware) · Individual applicant (D. D. D.)
- Our Direction Is Your Destination logosimilar spelling · class 35 (Advertising, business and retail) · Sarthi Job Placement
Matched by spelling and containment across every issue since August 2021. Our free report and Brand Watch also check sounds-alike names.
Questions about NEW DIRECTION
Is NEW DIRECTION a registered trademark?
NEW DIRECTION has been applied for and advertised in the Trade Marks Journal (1 application, latest on 22 December 2025). Advertisement means the Registry accepted the application; it is registered only if no opposition succeeds within four months of the journal date. The journal does not record the later outcome, so check the live register before relying on it.
Who applied for the NEW DIRECTION trademark?
As advertised: Deekay Exports Limited.
Can I register a trademark similar to NEW DIRECTION?
Not for the same or related goods in class 33: a confusingly similar name is likely to be refused or opposed. For unrelated goods it may be possible after a search. Ask for a free availability report before you file.
What does "advertised" mean? Read trademark status meanings, how long registration takes and how to run a trademark search.
Source and limits. Built from the Trade Marks Journal published by the Registrar of Trade Marks (a public record), issues from August 2021 onwards, as advertised and subject to transcription errors. The journal shows that an application was accepted and advertised; it does not show what happened afterwards (registration, opposition, withdrawal or abandonment), applications not yet advertised, or marks advertised before August 2021, so this is not the live register status. Applicants may ask for a correction or removal by writing to mehak@trademarkindia.pro. Information only, not legal advice and not a solicitation.