3 applications named LOVELY CHOICE
| Application | Class | Applicant | Filed | Advertised | Opposition |
|---|---|---|---|---|---|
| 6173689logo mark | 14Jewellery and watches | Proprietor of Lovely Choice | 3 November 2023 | No. 227814 September 2026 | openuntil 14 January 2027 |
| 6173687logo mark | 25Clothing, footwear and headwear | Proprietor of Lovely Choice | 3 November 2023 | No. 222615 September 2025 | closed15 January 2026 |
| 5823691LOVELY CHOICE | 10Medical devices | Individual applicant (R. B. J.) | 24 February 2023 | No. 214419 February 2024 | closed19 June 2024 |
Goods and services claimed
Class 14: Jewellery and watches · application 6173689
JEWELLERY MADE OF GOLD SILVER AND DIAMOND, PRECIOUS METALS AND THEIR ALLOYS AND GOODS IN PRECIOUS METALS OR COATED THEREWITH; PRECIOUS STONES; HOROLOGICAL AND CHRONOMETRIC INSTRUMENTS, IMITATION JEWELLERY
Use claimed since 23/06/2019 · Ahmedabad office · full journal entry
Class 25: Clothing, footwear and headwear · application 6173687
LADIES, GENTS AND KIDS WEAR CLOTHING, HOSIERY GARMENTS, SPORTS GARMENTS, FOOTWEAR AND HEADGEAR Subject to condition that the mark shall be used as a whole as represented.
Use claimed since 23/06/2019 · Ahmedabad office · full journal entry
Can I use or register "LOVELY CHOICE"?
For the same or related goods, probably not. In class 10 (medical devices), class 14 (jewellery and watches) and class 25 (clothing, footwear and headwear), a new application for an identical or confusingly similar name is likely to be objected to by the Registry under Section 11 of the Trade Marks Act, 1999, or opposed by the earlier applicant. Closely related classes, such as class 5 (pharmaceuticals and health), class 44 (medical, beauty and agricultural services), class 9 (electronics and software) and class 35 (advertising, business and retail), carry the same risk.
For unrelated goods, often yes. The same word can be registered by different owners in different classes when the goods are unrelated and the earlier mark is not well known. "LOVELY CHOICE" appears in 3 classes; the other 42 may still be open, subject to a search.
A small change rarely helps. Adding a word, changing a letter or using a logo does not avoid conflict on its own: marks are compared as a whole, by look, sound and idea. We already see 1 similar name in the same class (below).
Similar names in the journal
- Thelovelychoicecontains the name · class 21 (Household and kitchenware) · Individual applicant (D. L. S.)
- LOVERS CHOICE - MELTING UR HEARTSsimilar spelling · class 30 (Staples, spices and confectionery) · Proprietor of Karan Enterprises
- Only choicesimilar spelling · class 30 (Staples, spices and confectionery) · Individual applicant (S. P.)
- GLOW & LOVELY CAREERSsimilar spelling · class 41 (Education and entertainment) · Hindustan Unilever Limited
- FRIENDLY CHOICE logosimilar spelling · class 21 (Household and kitchenware) · Shree Krishna Papers
- FAMILY CHOICE logosimilar spelling · class 24 (Textiles and fabrics) · Individual applicant (P. K. N.)
- FAMLY CHOICE logosimilar spelling · class 25 (Clothing, footwear and headwear) · Individual applicant (P. K. N.)
- PLY CHOICE logosimilar spelling · class 35 (Advertising, business and retail) · Individual applicant (M. P. R.)
Matched by spelling and containment across every issue since August 2021. Our free report and Brand Watch also check sounds-alike names.
Questions about LOVELY CHOICE
Is LOVELY CHOICE a registered trademark?
LOVELY CHOICE has been applied for and advertised in the Trade Marks Journal (3 applications, latest on 14 September 2026). Advertisement means the Registry accepted the application; it is registered only if no opposition succeeds within four months of the journal date. The journal does not record the later outcome, so check the live register before relying on it.
Who applied for the LOVELY CHOICE trademark?
As advertised: Proprietor of Lovely Choice; plus 1 individual applicant.
Can I register a trademark similar to LOVELY CHOICE?
Not for the same or related goods in class 10, class 14, class 25: a confusingly similar name is likely to be refused or opposed. For unrelated goods it may be possible after a search. Ask for a free availability report before you file.
What does "advertised" mean? Read trademark status meanings, how long registration takes and how to run a trademark search.
Source and limits. Built from the Trade Marks Journal published by the Registrar of Trade Marks (a public record), issues from August 2021 onwards, as advertised and subject to transcription errors. The journal shows that an application was accepted and advertised; it does not show what happened afterwards (registration, opposition, withdrawal or abandonment), applications not yet advertised, or marks advertised before August 2021, so this is not the live register status. Applicants may ask for a correction or removal by writing to mehak@trademarkindia.pro. Information only, not legal advice and not a solicitation.