1 application named BEHIND THE GAME
| Application | Class | Applicant | Filed | Advertised | Opposition |
|---|---|---|---|---|---|
| 5865401BEHIND THE GAME | 41Education and entertainment | Anheuser-Busch, Llc | 26 March 2023 | No. 212616 October 2023 | closed16 February 2024 |
Goods and services claimed
Class 41: Education and entertainment · application 5865401
Production and recording of TV shows, radio programs, movies, short films and documentaries; entertainment in the field of sponsorship of sporting events.
Proposed to be used · Delhi office · full journal entry
Can I use or register "BEHIND THE GAME"?
For the same or related goods, probably not. In class 41 (education and entertainment), a new application for an identical or confusingly similar name is likely to be objected to by the Registry under Section 11 of the Trade Marks Act, 1999, or opposed by the earlier applicant. Closely related classes, such as class 9 (electronics and software), class 16 (paper, printing and stationery), class 38 (telecommunications) and class 35 (advertising, business and retail), carry the same risk.
For unrelated goods, often yes. The same word can be registered by different owners in different classes when the goods are unrelated and the earlier mark is not well known. "BEHIND THE GAME" appears in 1 class; the other 44 may still be open, subject to a search.
A small change rarely helps. Adding a word, changing a letter or using a logo does not avoid conflict on its own: marks are compared as a whole, by look, sound and idea. We already see 4 similar names in the same classes (below).
Similar names in the journal
- Brain Behind the Gamecontains the name · class 35 (Advertising, business and retail) · Individual applicant (H. M.)
- CHAMPIONS BEHIND THE CHAMPIONSsimilar spelling · class 41 (Education and entertainment) · Jenburkt Pharmaceuticals Limited
- Science behind the beautysimilar spelling · class 3 (Cosmetics and cleaning) · Individual applicant (A. N.)
- BEHIND THE DANCING STARSsimilar spelling · class 41 (Education and entertainment) · Digital Radio (Delhi) Broadcasting Limited
- Behind the logosimilar spelling · class 43 (Food services and accommodation) · Individual applicant (A. S.)
- THE POWER BEHIND THE FIGHTER logosimilar spelling · class 12 (Vehicles) · Vijay Fire Vehicles And Pumps Limited
- BEHIND THE LENS logosimilar spelling · class 41 (Education and entertainment) · Individual applicant (N. K. D.)
- ThE GAME BEGIN logosimilar spelling · class 41 (Education and entertainment) · Cloudrocket Analysis Private Limited Through Its…
- The Science Behind The Art logosimilar spelling · class 16 (Paper, printing and stationery) · Individual applicant (B. D. P.)
- GO BEHIND THE SCENES logosimilar spelling · class 43 (Food services and accommodation) · Individual applicant (A. O.)
- Power Behind the Power logosimilar spelling · class 9 (Electronics and software) · Proprietor of Ps Power
- WHERE THE GAME THINKSsimilar spelling · class 42 (Software, IT and design services) · Probability Gaming PVT. LTD.
Matched by spelling and containment across every issue since August 2021. Our free report and Brand Watch also check sounds-alike names.
Questions about BEHIND THE GAME
Is BEHIND THE GAME a registered trademark?
BEHIND THE GAME has been applied for and advertised in the Trade Marks Journal (1 application, latest on 16 October 2023). Advertisement means the Registry accepted the application; it is registered only if no opposition succeeds within four months of the journal date. The journal does not record the later outcome, so check the live register before relying on it.
Who applied for the BEHIND THE GAME trademark?
As advertised: Anheuser-Busch, Llc.
Can I register a trademark similar to BEHIND THE GAME?
Not for the same or related goods in class 41: a confusingly similar name is likely to be refused or opposed. For unrelated goods it may be possible after a search. Ask for a free availability report before you file.
What does "advertised" mean? Read trademark status meanings, how long registration takes and how to run a trademark search.
Source and limits. Built from the Trade Marks Journal published by the Registrar of Trade Marks (a public record), issues from August 2021 onwards, as advertised and subject to transcription errors. The journal shows that an application was accepted and advertised; it does not show what happened afterwards (registration, opposition, withdrawal or abandonment), applications not yet advertised, or marks advertised before August 2021, so this is not the live register status. Applicants may ask for a correction or removal by writing to mehak@trademarkindia.pro. Information only, not legal advice and not a solicitation.